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Canadians’ Arts, Culture, and Heritage Participation in 2016 Report

Date: 22nd November 2018

A recent report on Canadians’ activities in 2016 by Hill Strategies Research funded by the Canada Council for the Arts, the Department of Canadian Heritage, and the Ontario Arts Council, discovered that 72% (21.2 million Canadians) of Canadians read magazines. 67% (19.6 million Canadians) read print magazines, and 32% read online magazines (9.3 million Canadians).

Below is data taken directly from the report. You can view the report for free online at the Hill Strategies Research website, as well as on the websites of the project funders. The report includes data on other arts sectors, such as books, movies, dance, etc.

Regarding print magazines, in 2016:

  • 2% of the population 15 or older read a print magazine daily (710,000 Canadians)
  • Another 15% of the population 15 or older read a print magazine at least once a week (4.5 million Canadians)
  • Another 26% read a print magazine at least once a month (7.7 million Canadians)
  • Another 23% read a print magazine less than once a month (6.7 million Canadians)
  • 33% of the population 15 or older did not read a print magazine in 2016 (9.7 million Canadians)

For online magazines:

  • 3% of the population 15 or older read an online magazine daily (1.0 million Canadians)
  • Another 8% of the population 15 or older read an online magazine at least once a week (2.4 million Canadians)
  • Another 10% read an online magazine at least once a month (2.8 million Canadians)
  • Another 10% read an online magazine less than once a month (3.0 million Canadians)
  • 68% of the population 15 or older did not read an online magazine in 2016 (20.1 million Canadians)

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