2:15 – 3:15 PM Concurrent Sessions (Breakouts)

10 Old School Circulation Strategies that (Still) Work!
With all this talk of pivoting to digital, are we losing our skills at growing and managing paid circulation? Are we using all the tools in our kit to convert visitors to qualified subscribers? If you have wondered how to get your print audience plan back on the path to sustainability, and what the strategies are that are working right now for paid and request circulation magazines across Canada, don’t miss this session. With decades of experience managing circ in and out of house, Eithne McCredie knows what strategies work to get your file in order.

Eithne McCredie has been in the magazine industry for over thirty years, currently as publisher of the Literary Review of Canada.  Prior to that, Eithne was the publisher (and co-founder) of International Architecture & Design magazine and has consulted on numerous Canadian magazines including Canadian Art, Brick, Small Farm Canada, Gripped, Canadian Cycling, Maisonneuve, Quill & Quire, Sharpe, Triathlon, Briarpatch, The Messenger of St Anthony, Toronto Life, Saturday Night, Canadian Running, Marketing, Harrowsmith and Opera Canada.

Eithne also conducts seminars and lectures on the business and marketing of magazines for Simon Fraser University, The Department of Canadian Heritage, Magazines Canada, The Alberta Publishers Association, The British Columbia Association of Magazine Publishers and The Manitoba Magazine Publishers Association.

With a career art directing some of Canada’s most treasured magazine brands, Brian Morgan is known for creativity from cover to cover. In this hour, we will journey with Brian through his magazine collection, trendspotting, finding inspiration and exploring grids, images and typography. Whether you are a seasoned art director looking to learn from one of the best, to a new designer, photographer or illustrator looking for a window into the future of magazine design, this session is not to be missed.

Although he studied printmaking at art school, and was then a bookseller out of college, Brian Morgan has worked as a graphic designer and an art director for the past 26 years, 20 of these in editorial design. He has worked for (or on) Maclean’s, Saturday Night, C, Dose, enRoute, and The Walrus. At the last he was the art director for nine years. He also sat on the executive committee of the National Magazine Awards. Brian lives and works in Montreal and is the art director of the Literary Review of Canada, and co-art directs Maisonneuve and Precedent with the Toronto photo editor, curator, and producer Rachel Wine.

Photo credit: Guillaume Simoneau

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